All posts tagged “Branding”

Branded Environments: Seamlessly Connecting Healthcare Providers with Patients

In the healthcare world, it is critical for providers to connect with patients in order to gain their trust and establish confidence in their brand. And while many providers are successful in developing and executing complex marketing and advertising campaigns, branded environments are an opportunity for communication and connection that sometimes gets overlooked. But what, exactly, is a branded environment? The answer is complex.

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Beaumont Health Finalizes Logo, Color and Hospital Names

SOUTHFIELD, Mich. — Beaumont Health, formed through an affiliation of Beaumont Health System, Botsford Hospital and Oakwood Healthcare last fall, has a new logo and color, and will change the names of some of its eight hospitals. Read More …

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