Cradle to Cradle Products Innovation Institute Increases Transparency

SAN FRANCISCO, Calif. — The Cradle to Cradle Products Innovation Institute has announced significant milestones in 2014 following its largest year since the nonprofit launched in 2010. This includes a new Product Registry that increases transparency and usability.

The newly released Cradle to Cradle Certified Product Registry calls for greater transparency from the manufacturer. Other features include improved overall site speed and the optional certification scorecard, which is a summary of levels achieved in the five categories of certification optimization: material health, material reutilization, renewable energy & carbon management, water stewardship and social fairness.

Over 200 certified products are eligible for LEED v4 credit, and more than 1,000 variations can be found using the new Product Registry.

“We are encouraging our certification holders to allow us to put up their scorecard. It lets stakeholders quickly see where manufacturers have done the hard work of continuously improving their product,” said Bridgett Luther, president of the institute. “Our certification is unique in encouraging companies to improve their product’s ingredients and processes. The multi-attribute nature of our certification becomes a powerful way to show a company’s commitment to making the world a better place for people and planet.”

For more information, visit www.c2ccertified.org/products/registry.