Donor Recognition Installation Unveiled at UCSF Medical Center

BALTIMORE, Md. — The new UCSF Medical Center at Mission Bay in San Francisco, California, has unveiled a dramatic installation that combines donor recognition with education, entertainment and placemaking to create a compelling experience for hospital supporters, patients, families and staff.

The medical center, working with digital media consultant Sensory Interactive, created the installation as an expression of gratitude to the donors who have contributed nearly $600 million for the construction of its new $1.5-billion children’s, women’s and cancer hospital complex.

As the centerpiece of the installation, a 4-by-13 interactive wall features a gesture-controlled “attract mode” that captures the attention of visitors walking past the installation. Then, with their curiosity piqued, visitors can use the wall’s touch-screen capabilities to learn more about donors, and also explore engaging, interactive content about the institution’s hospitals, faculty, staff and programs. The wall’s sophisticated hardware and software allow it to accommodate multiple simultaneous users along its 13-foot length.

The full installation also includes two non-interactive LCD displays across the corridor from the interactive wall, a variety of static graphic panels and a custom audio environment, giving the installation an immersive, museum-like feel.

By expanding on the traditional approach to donor recognition, and incorporating a broad range of content and user interactions, the installation does much more than list the names of donors.

“The installation recognizes our tremendously generous donors in a uniquely comprehensive and engaging manner,” said Holly Houston, director of communications and donor wall project manager at UCSF Medical Center at Mission Bay. “It is the perfect complement to our new world-class, high-tech hospital.”

Sensory Interactive developed the overall program for the space, designed all system components, specified hardware and software and created the interactive applications and content. The company also supervised the fabrication, installation and final commissioning of the elements that make up the complete environment.

To view a video of the installation (with descriptive narration), visit https://vimeo.com/120638253.