Hospital Wayfinding App Launched at Sarasota Memorial

RALEIGH, N.C. — Sarasota Memorial Health Care System launched its new wayfinding app using the MobileSmith app development platform.

Sarasota Memorial designed the wayfinding app to help patients more easily find their way around its 1.5-million-square-foot main campus on southwest Florida’s Gulf Coast.

“A hospital can be a confusing, stressful place for patients and their families, so we want to do all that we can to make their experience a more pleasant one,” said Peter Taylor, marketing director for Sarasota Memorial Health Care System. “While there will always be a friendly face to greet and direct visitors to their appointments and hospital amenities, our new user-friendly app adds an extra layer of comfort and convenience from their smartphone.”

The Sarasota Memorial app, available for iOS and Android, is packed with great location-based features. Using this app, visitors can:

• Receive location-based content and tips for navigating SMH’s main campus
• Easily find the ERs, Urgent Care Centers and other locations within the SMH network
• Search a dynamic directory of physicians and services by specialty, location or keyword
• Store physicians to Favorites; contact them from the app; get GPS directions

Using the MobileSmith platform made the process of building, testing and publishing Sarasota Memorial’s hospital app easy and cost-efficient, Taylor said.

The  platform used to create this app empowers non-programmers at SMH to take control over their mobile strategy.